Runways are back to full capacity, streaming fashion shows dominate social feeds, and brand-ambassador contracts are getting bigger every quarter. Against that backdrop, twenty style icons have pulled ahead of the pack, combining catwalk fees, advertising campaigns, equity stakes, and personal brands to land in this year’s highest-earning tier. Figures below refer to pretax income reported or estimated for the most recent 12-month window ending spring 2025, unless otherwise noted.
Kendall Jenner
With an estimated $40 million in modeling income, Jenner defends the top slot for yet another year, powered by denim campaigns for MO&Co. and FWRD plus equity in her 818 Tequila label. Her selective three-show runway season only sharpened demand, proving scarcity can raise a model’s day rate.
Gigi Hadid
Hadid’s versatile year—swinging from Miu Miu’s minimalist ads to oversized knitwear for Jacquemus—helped her land about $39.9 million in earnings. A line of “Guest in Residence” cashmere basics, in which she holds majority ownership, supplies steady income between fashion weeks.
Bella Hadid
After time off for Lyme-disease treatment, Bella’s bold return in Paris drew headlines and big paychecks. New eyewear and luxury-suit endorsements bring her roughly $19 million for 2025, proving a comeback story still sells.
Adriana Lima
The Brazilian legend shows no signs of slowing down. With beauty giant Maybelline extending her contract and Fendi tapping her for a nostalgia-rich couture film, Lima’s $42.5 million payday is the largest of her career.
Liu Wen
Often called China’s first bona fide supermodel, Liu Wen turned prestige partnerships with Erdos cashmere, Chanel Beauty, and Nike Asia into $18 million this cycle. Her bilingual social feeds give labels instant reach across continents.
Gisele Bündchen
She may have stepped back from routine runway work, yet Bündchen’s Colcci Jeans campaign and newly launched wellness book tour combine for $33 million in fresh earnings—while her personal net worth hovers near $400 million.
Ashley Graham
Body-positivity remains profitable. Revlon, Swimsuits For All, and a size-inclusive lingerie capsule fueled Graham’s $10 million year, while her podcast “Pretty Big Deal” added cross-platform revenue.
Beyoncé
Music royalty and fashion force, Beyoncé models her own Cécred hair-care line and fronted a sparkling Levi’s “Cowboy Carter” denim campaign. Those visuals, plus licensing from her Renaissance concert film, feed a personal fortune of about $600 million, with a healthy slice attributed to fashion endorsements.
Kim Kardashian
SKIMS shapewear has rewritten the underwear business, and the new NikeSKIMS collaboration gives Kardashian stadium-sized visibility. Analysts peg her 12-month modeling and endorsement haul—mostly paid in stock—at nearly $30 million, part of a larger empire valued in the billions.
Katy Perry
Perry’s 2023 catalogue sale brought a windfall, but she still poses for Gap holiday ads and Moschino fragrance spots. Those visuals, plus residuals from American Idol, put her 2025 modeling-adjacent income around $83 million in the broader entertainment category; roughly a quarter comes from on-camera brand work.
Rosie Huntington-Whiteley
Rose Inc. skincare keeps scaling, yet she’s very much in front of the camera, earning $32 million. Her minimalist aesthetic resonates with luxury houses from Burberry to Valentino.
Chrissy Teigen
Teigen leans on cookware lines, but she still lands high-gloss photoshoots—particularly for beachwear. Paywizard lists her annual modeling earnings at $39 million, making her one of the few lifestyle personalities with genuine supermodel pay.
Cara Delevingne
Actress, author, singer—yet runway remains core. With campaigns for Dior Beauty and Karl Lagerfeld’s legacy brand, Cara banks $31 million.
Joan Smalls
The Puerto Rican powerhouse pulls $19 million, thanks to Estée Lauder, Tiffany & Co., and a capsule line of sneakers for Reebok that sold out in hours.
Candice Swanepoel
Swanepoel’s knotted-string beachwear label, Tropic of C, crosses over with her Victoria’s Secret comeback, lifting her annual take to about $24 million.
Doutzen Kroes
Selective beauty contracts and a Dutch wellness documentary keep Kroes in the game with $17 million.
Miranda Kerr
KORA Organics has expanded into 40 countries, but Kerr still headlines Swarovski’s jewelry visuals, bringing her modeling income to $17 million this year.
Alessandra Ambrosio
From Alo Yoga athleisure to a buzzy Brazil tourism campaign, Ambrosio tallies $16 million, proving longevity can look effortless.
Karlie Kloss
Coding camps and venture investments dominate headlines, yet Kloss quietly earned $6 million in creative-director fees and runway appearances, all while expecting her second child. Her personal net worth sits near $40 million.
Irina Shayk
With luxury swimwear edits, a Spanish department-store campaign, and strategic equity in Nanushka, Shayk pockets about $9.5 million and maintains a net worth near $25 million.
Closing Thoughts
The 2025 list underscores how blurred the line is between modeling, entrepreneurship, and broader celebrity. Equity stakes, content ownership, and strong social channels now rival runway frequency as income drivers. Yet the core truth holds: a single standout image—whether on a Paris catwalk or a billboard in São Paulo—still has the power to change a career, and this year’s earners know exactly how to harness that spotlight.
