About
Sharelle Rosado (born October 16 1987) is an American real‑estate broker, entrepreneur, reality‑TV personality, and former U.S. Army paratrooper. She is the founder and CEO of Allure Realty, a luxury brokerage that has expanded from Tampa Bay into Miami and Charlotte since its launch in 2019. Rosado’s hands‑on leadership style—she still previews every multimillion‑dollar listing—was thrust onto the global stage in Netflix’s Selling Tampa (2021) and the follow‑up series W.A.G.s to Riches (2025). Beyond property deals, she is a Fashion Nova ambassador and co‑hosts the “Humble Baddies” podcast, where she talks entrepreneurship and women’s empowerment.
Before Fame
Rosado grew up in Phenix City, Alabama, and Columbus, Georgia, raised by a single mother who encouraged discipline and self‑belief. A teen mom at 16, she enlisted in the U.S. Army soon after high school, serving 13 years—including two deployments to Afghanistan—and earning her airborne wings. Military life sharpened her resilience, teamwork, and attention to detail, qualities that later defined her brokerage. While still in uniform she started studying business and moonlighting on real‑estate deals, discovering a passion for helping families find homes. A medical discharge in 2019 became the catalyst for going all‑in on Allure Realty.
Trivia
- Luxury with a mission: Allure Realty was intentionally staffed with women of color; Rosado says she wanted “doors that open wider for those who look like us.”
- Parachutes to penthouses: She logged more than 30 military jumps before ever hosting a brokers’ open house.
- Podcast mic: Her “Humble Baddies” show dishes weekly life‑and‑business tips and often ranks in the Apple Business Top 100.
- Style side hustle: Brands court her 600 k‑plus Instagram following; Fashion Nova signed her as an ambassador in 2023.
- Reality crossover: Cameos from fellow Netflix personalities, including Love & Hip Hop: Miami star Amara La Negra, pop up on her feed and episodes.
Family Life
Family is Rosado’s “why.” She is mom to four children—Ariana, Marcus, Denim, and Serenity “Hurricane” Paula. The first three are from previous relationships; Serenity was born on January 2 2022 with former fiancé and retired NFL star Chad “Ochocinco” Johnson. Although the couple became engaged in January 2023, they amicably ended the relationship in October 2024. Both parents publicly stress cooperative co‑parenting and frequently share milestones—first steps, preschool drop‑offs—on their social channels.
Associated With
- Chad “Ochocinco” Johnson: Their high‑profile romance and eventual breakup formed a key story arc on W.A.G.s to Riches.
- Netflix: Rosado joins the streamer’s roster alongside Christine Quinn (Selling Sunset) and Jason Oppenheim as faces of its real‑estate reality slate.
- Allure Realty cast: Agents Rena Upshaw‑Frazier, Colony Reeves, and Tennille Moore appear under her mentorship on Selling Tampa, showcasing an all‑Black, all‑female brokerage.
- Fashion Nova and corporate partners: Her influencer campaigns often feature collaborations with lifestyle and beauty brands that align with Allure Realty’s polished aesthetic.
