About
Leonie Hanne is a German fashion influencer, blogger, and model who was born on 31 July 1988 in Hamburg. Best known for her vibrant street-style looks and front-row appearances, she has turned a personal passion for clothes into a global career. Hanne launched her style platform Ohh Couture in 2014 and has since become a fixture at all four major fashion weeks, routinely photographing and styling her own outfits for an Instagram community that now tops 4.8 million followers.
Her content blends high fashion with travel diaries, bringing luxury labels to life in everyday settings. Campaigns for Louis Vuitton, Dior, Fendi, Cartier, Pandora, and Tommy Hilfiger sit alongside editorials for Vogue Germany, L’Officiel Arabia, and Cosmopolitan Germany. A runway appearance for Rebecca Minkoff in New York further cemented her reputation as one of Europe’s most in-demand digital tastemakers.
Before Fame
Raised in a business-minded household, Hanne studied fashion and textile management at the Hamburg School of Business Administration while working in a dual corporate program. After graduation she joined German e-commerce giant Otto Group as a strategy consultant, rotating through supply-chain projects in Hong Kong. Although the post offered security, she longed for a more creative outlet. In 2014 she left her desk job, packed a single suitcase, and started documenting her outfits, travel snapshots, and behind-the-scenes looks from small shows around Europe. The blog quickly resonated with readers seeking relatable yet polished inspiration, paving the way for partnerships with luxury houses within two short years.
Trivia
- Birthday twin: Hanne’s 31 July birthday is the same day author J. K. Rowling chose for her character Harry Potter—something she once joked about on her site while admitting she cried over the fifth book’s most heartbreaking chapter.
- Recognition: Forbes included her in its 30 Under 30 Europe list in 2019, highlighting her power to turn clicks into meaningful commerce for brands.
- Philanthropy: Beyond style, she supports amfAR in the fight against AIDS and used her platforms to amplify the #StandWithUkraine movement in 2022, underscoring a commitment to causes larger than fashion.
- Pop-culture habits: A self-confessed Harry Potter devotee, she travels with at least one of the books for long flights and says the wizarding world nurtured her imagination from a young age.
- Global mileage: Industry analytics regularly rank her among the top-performing creators at Paris, Milan, London, and New York Fashion Weeks, where she generates millions in earned-media value every season.
Family Life
Leonie and long-time creative partner Alexander Galievsky first crossed paths during university, where he studied photography. Their friendship blossomed into a relationship behind the lens of Ohh Couture, and after a decade together Galievsky proposed aboard a boat off Portofino in June 2024. The engagement photographs—featuring a pastel Zuhair Murad dress and a sweeping Mediterranean sunset—went viral across fashion media. The couple divides their time between homes in London’s Notting Hill and central Hamburg, often traveling together for shoots and brand trips. While they have not yet revealed wedding plans or children, Hanne credits a close-knit family for grounding her amid the whirlwind of global fashion weeks.
Associated With
Hanne’s front-row neighbors frequently include digital-age icons such as Chiara Ferragni, Heart Evangelista, and Naomi Campbell, all of whom appear alongside her in influencer rankings each season. Luxury labels look to her for both creative direction and social reach: she has co-designed iPhone cases for Ideal of Sweden, unveiled capsule looks with Dior Beauty, and starred in global ads for La Mer Skincare. On-camera collaborations with fellow content creators—ranging from styling challenges to “get-ready-with-me” reels—illustrate her knack for community over competition. Through these partnerships she continues to bridge the gap between digital storytelling and traditional luxury marketing, proving that influence, when used thoughtfully, can rewrite the fashion rulebook in real time.
