About
Julia Berolzheimer is a Seattle‑born style creator who turned a college hobby into a thriving lifestyle empire. More than 1 million followers turn to her Instagram feed for romantic outfits, garden snapshots from her Charleston home, and links to the thoughtful objects she curates on juliaberolzheimer.com. Her platform, relaunched under her own name in 2020, champions “curated discovery” — from dresses and décor to family‑friendly travel guides. Behind the pretty pictures is a savvy business engine: in 2024 alone, her content drove 5.7 million clicks and 188 thousand orders, converting at an impressive 3.28 percent.
Before Fame
Julia was born on November 4, 1990, and spent her childhood in Washington’s Puget Sound region enjoying rainy‑day thrift hunts with her mother. While studying business at the University of the Pacific in California, she launched a personal‑style site as a creative outlet in 2011. What began as simple dorm‑room posts quickly attracted a loyal audience and brand partnerships; by graduation she was earning enough to skip the traditional nine‑to‑five and focus full‑time on content creation. Forbes later profiled her early hustle, crediting that university project as the springboard for everything that followed.
Trivia
- Forbes & fashion firsts: Julia was celebrated on Forbes.com for transforming a blog into a multimillion‑dollar business before the age of thirty.
- Dress to impress: In 2018 she debuted a feminine clothing line that sold through major U.S. retailers such as Nordstrom and Anthropologie, proving that her audience would happily wear her aesthetic offline.
- Power of a post: A single 24‑hour Instagram Story once generated $8 thousand in sales for a specialty‑food partner; a jewelry campaign surpassed $154 thousand.
- Garden inspiration: Her Charleston backyard, lovingly tended by her husband, supplies the blooms that appear in many photo shoots and even inspired floral names in her product lines.
- Pottery Barn partner: In 2022 she unveiled her first home‑goods collaboration with Pottery Barn, blending cottage florals with practical outdoor pieces. The drop marked the retailer’s debut garden capsule and Julia’s entrance into interiors.
Family Life
College also introduced Julia to photographer Thomas Berolzheimer, who would become both her creative collaborator and husband. The pair wed in 2015 and, after a serendipitous vacation, relocated from San Francisco to Charleston, South Carolina, drawn by the city’s pastel facades and slower pace. Today they juggle content shoots, product development, and parenthood from a restored Old Village house filled with vintage finds and garden‑view porches. Their daughters — Clementine Daisy (born 2019) and Marigold Bee (born 2021) — often appear in “mini & mama” style posts and have even lent their names to reversible bedding and children’s dresses.
Associated With
- Thomas Berolzheimer: Beyond family life, Thomas’s photography underpins Julia’s signature airy visuals, and his flourishing vegetable beds regularly feature in her stories.
- Hanna Seabrook: Graphic designer and longtime friend Hanna co‑founded Parterre with Julia in 2021; together they oversee print design, product construction, and storytelling for the slow‑fashion label.
- Retail & media partners: Early retail allies such as Nordstrom, Anthropologie, and Dillard’s carried her dress collection nationwide, while titles like Southern Living showcase her Charleston home. Brand collaborations now span Pottery Barn, Amazon’s influencer storefronts, and boutique hospitality projects.
