About
Hailey Rhode Bieber (née Baldwin) was born on November 22, 1996, and has evolved from a second-generation celebrity into one of the most photographed style setters of her era. After signing with Ford Models in 2014 and later IMG, she quickly became a regular on runways for Tommy Hilfiger, Versace, and Saint Laurent while fronting glossy covers for Vogue and Elle. Her refined, ballet-honed poise and down-to-earth charm helped her carve out a space distinct from her famous family’s acting legacy.
Today, Bieber balances modeling with entrepreneurship as founder and creative director of Rhode, the minimalist skin-care line she launched in 2022. The brand’s peptide-rich “glazing” formulas earned viral popularity, and in 2025 industry chatter confirmed Rhode is headed to Sephora shelves worldwide—just as the multitasker unveiled a floral-smoke fragrance capsule with YSL Beauty. Her business moves underscore a shift from fashion muse to full-fledged brand builder.
Alongside career milestones, Bieber embraces a new personal role: motherhood. She and husband Justin Bieber welcomed son Jack Blues in August 2024, and she has since posted candid glimpses of diaper-bag photo shoots, first-Halloween costumes, and a heartfelt “I love being your mommy” note on her first Mother’s Day. Even when attending the 2025 Met Gala solo, she credited Jack and Justin for inspiring her present-day glow.
Before Fame
Raised mainly in suburban New York, Hailey is the younger daughter of actor Stephen Baldwin and Brazilian-born graphic designer Kennya Deodato Baldwin. Homeschooling allowed her to split days between academics and dance, and summers were spent in the elite halls of American Ballet Theatre, where she dreamed of a professional ballet career and practiced Portuguese with her mother’s side of the family.
A serious foot injury ended those ballet ambitions in her mid-teens, but the graceful posture it instilled became an asset when she pivoted to fashion. By eighteen she was booking campaigns, landing her first Vogue editorial in 2015, and earning a coveted IMG Models contract the following year—proof that one closed door redirected her talents rather than diminished them.
Trivia
Bieber’s polished façade hides a chapter of vulnerability: in March 2022 she suffered a transient ischemic attack, or “mini-stroke.” Sharing the experience publicly, she raised awareness about stroke symptoms in young adults and later said the scare sharpened her focus on wellness, inspiring Rhode’s barrier-support formulas.
Long before her skin-care success, Hailey stepped outside modeling to co-host the rap-battle show Drop the Mic with Wu-Tang Clan’s Method Man. The unlikely pairing showcased her quick wit and comfort under studio lights, broadening her résumé beyond fashion.
Fans may also be surprised that she speaks conversational Portuguese, a nod to her Brazilian heritage, and often slips phrases into interviews. Her hobbies range from pottery classes to curated coffee runs (an iced hazelnut drink is rumored to be the favorite), all chronicled for 50-plus million Instagram followers.
Family Life
Hailey first crossed paths with Canadian pop superstar Justin Bieber backstage at NBC’s Today show in 2009, began a friendship in her late teens, and—after a brief split and whirlwind reconciliation—quietly exchanged vows in a New York City courthouse in September 2018. A larger celebration with friends and family followed in South Carolina a year later, and each anniversary is marked with low-key but heartfelt social-media tributes.
Their son Jack Blues Bieber arrived in August 2024, turning the couple’s downtown Los Angeles home into a nursery of lullabies and sneaker-tiny socks. Hailey often calls motherhood her “greatest glow-boost,” and Justin’s online cheers—plus his blunt holder fashioned after Rhode’s lip-treatment case—suggest a household that mixes playfulness with faith-anchored devotion.
Associated With
Bieber’s inner circle includes fellow supermodel Kendall Jenner; the pair regularly appear in coordinated street-style looks, Halloween costumes, and concert selfies, earning them the unofficial label of fashion-week “power besties.” Their joint appearances—from Paris Rhode fêtes to Aspen dinners—keep tabloids busy and fans eager to recreate their off-duty outfits.
Professionally, she continues to align with marquee designers—walking for Versace, fronting Saint Laurent campaigns, and starring in Calvin Klein’s anniversary ads alongside Justin—all while leveraging those partnerships to spotlight Rhode. A fragrance collab with YSL in 2025 further cements her place at the intersection of beauty, culture, and commerce.
