About
Gabi Gregg—better known online as GabiFresh—is a Detroit-born fashion blogger, designer, and body-positivity advocate who helped change how plus-size style looks on the internet and in real life. Her blog, launched in 2008, paved the way for curvy fashion lovers who wanted bold prints, crop tops, and string bikinis instead of the usual “hide your body” advice. Today she leads design projects that range from trend-heavy swimwear to lingerie, regularly landing features in Glamour, Teen Vogue, Seventeen, and more. In 2024 she rolled out her own independent swim and resort label, Villa Fresca, offering sizes 4-32 and dripping with the vibrant details fans expect from her work.
Before Fame
Gregg was born on September 9, 1986 in Detroit, Michigan. After high school she headed east to Mount Holyoke College, graduating in 2008 with a degree in international relations—training that sharpened her writing voice even though her heart was already in fashion.
That same year she started the blog Young, Fat & Fabulous, a personal diary of outfits and confidence hacks that quickly struck a chord. Two years later she re-branded to GabiFresh and, at just 23, snagged MTV’s first-ever “Twitter Jockey” contract, winning a nationwide social-media talent search and a $100k prize.
Trivia
- #Fatkini pioneer: Her 2012 galaxy-print two-piece photo went viral, proving that bikinis are for every body and planting the “fatkini” hashtag into pop-culture vocabulary.
- Designer hustle: Annual swim drops with Swimsuits For All began in 2013, followed by capsule lines for ASOS Curve, Playful Promises intimates, and a 2023 swim collab with Eloquii that sold out in hours.
- Entrepreneurship: In 2017 she co-founded Premme, a street-style-driven clothing label (sizes 12-30) with fellow blogger Nicolette Mason, pushing trend pieces like sheer dresses and pearl-studded shorts into plus fashion.
- Media savvy: Beyond blogging, Gregg has guest-hosted on Good Morning America, sat on Essence Festival style panels, and routinely shares sizing tips with her 800k-plus Instagram followers.
- Villa Fresca debut: Tired of outside creative limits, she launched Villa Fresca in 2024, handling everything from design sketches to campaign art direction. The first drop sold through several sizes within a week.
Family Life
Although highly visible online, Gregg guards her inner circle. Public records confirm one sister, but she has not revealed her parents’ names, saying only that they encouraged early self-expression. She currently lives in Los Angeles, close to design partners and photoshoot locales. On social she occasionally posts soft-focus snapshots with her long-time partner Cornell, yet she has chosen not to broadcast relationship milestones or plans for children. That privacy, she says, helps her separate the “fashion persona” from day-to-day downtime with family and friends back in Detroit.
Associated With
Gregg’s career is interwoven with other trailblazers in size-inclusive style. She and Nicolette Mason built Premme’s cult following together, and the two still swap guest posts and podcast spots. Brands regularly tap her knack for translating runway trends to larger bodies: Swimsuits For All gave her full creative control in 2013, Eloquii trusted her eye for its statement swim in 2023, and Canadian designer Beth Richards partnered with her for an eco-friendly capsule in 2024. Beyond direct design work, Gregg uplifts newer creators—tagging plus-size TikTok stylists, inviting micro-influencers into lookbooks, and using her platform to campaign for broader model casting across Victoria’s Secret’s tour shows and New York Fashion Week.
