About
Caroline “Caro” Daur, born on 12 March 1995 in Hamburg and raised in the nearby town of Seevetal, has grown from a university student with a hobby blog into one of Germany’s most recognizable style voices. Launching CaroDaur.com in 2014, she quickly built an engaged community that enjoys her effortlessly mixed high-fashion and sporty looks. Today, millions follow her on Instagram and TikTok, where she shares outfits, wellness routines, and travel snapshots. Her digital influence has translated into offline success: global campaigns with Adidas, Dolce & Gabbana, Fendi, Valentino, MAC Cosmetics, and a co-designed capsule for Hugo Boss in 2020 have all carried her signature “Daur Power” flair. Honors such as Bunte’s New Faces Award (2015) and the About You “Idol of the Year” trophy (2017) underline her status as a leading European fashion creator.
Before Fame
Caroline grew up in a close-knit household just south of Hamburg. Childhood days often ended with her diving into her mother’s wardrobe, experimenting with clothes while homework waited on the desk—a hint of the style instincts to come. She attended local schools and later enrolled in a business-administration program in Hamburg, believing that understanding economics would help any future career path. During her first university semesters she opened her blog as a creative outlet, photographing outfits in neighborhood streets. Social-media platforms were still emerging, which let her build a genuine, two-way rapport with readers who appreciated clear photos, simple captions, and relatable day-to-day stories. Within months, fashion-week invitations arrived, and what began as a side project started steering her away from traditional corporate plans toward full-time content creation.
Trivia
- Self-described style “chameleon.” One day she loves princess-like tulle, the next she favors oversize tailoring, proving versatility is her brand.
- Nicknames and hashtags. Fans coined “#DaurPower” to celebrate her energetic HIIT workouts shared during lockdowns.
- Sports-fashion pioneer. As the face of the Adidas Ultraboost 5 launch, she shot campaign imagery on Berlin’s streets, blending running culture with luxury accessories.
- Award circuit regular. Besides her 2015 and 2017 prizes, she has been a front-row guest at the Venice Film Festival and Paris Couture Week.
- Magazine covers. Appearing on Grazia Italy in 2017 came as a surprise even to her; she received the issue while traveling and celebrated with an impromptu Instagram Live.
- Fitness enthusiasm. Followers tune in for her no-equipment workout videos, credited for inspiring many to adopt quick living-room routines.
- Digital entrepreneur. She released a limited-edition phone case line that sold out in 24 hours, underscoring her community’s purchasing power.
Family Life
Caroline credits her parents, Harald (a lawyer) and Monika (a manager), for encouraging curiosity and work ethic. An older sister, Isabelle, remains one of her closest confidants; Isabelle sometimes appears in vlogs, prompting playful sibling banter that fans enjoy. The family’s supportive environment helped Caroline juggle studies with early content shoots—often with Isabelle behind the camera. While the Daur household values privacy, Caroline occasionally shares Sunday coffee moments or holiday traditions from their Seevetal home, emphasizing that staying grounded matters more than follower counts. She speaks fondly of parental advice that success “should feel fun, not forced,” guiding how she chooses collaborations and keeps a balanced schedule between Hamburg, Berlin, and international fashion weeks.
Associated With
Networking through fashion weeks and awards ceremonies has linked Caroline to a circle of creatives and public figures:
- Til Schweiger – The acclaimed German actor posed with her at the Bunte New Faces Awards in 2015, drawing media buzz around her rising profile.
- Gigi Hadid & Bella Hadid – She joined them on several Dolce & Gabbana Alta Moda runways, sharing backstage stories about model camaraderie and late-night pizza orders.
- A$AP Rocky – Featured alongside the rapper in an Adidas Originals street-style shoot, she highlighted how music and fashion intersect.
- Chiara Ferragni – Often photographed together at Paris Fashion Week dinners, the two influencers compare notes on balancing entrepreneurship with personal life.
- Hugo Boss design team – Their co-created “BOSS curated by Caro Daur” line blended tailored outerwear with sporty separates, proving her ability to bridge high-end and athleisure aesthetics.
