About
Behati Prinsloo, born on May 16, 1988, in Grootfontein, Namibia, has spent nearly two decades turning a spontaneous discovery in a Cape Town grocery store into a globe‑spanning career. After signing with Storm Model Management at sixteen, she rocketed from magazine editorials to the Victoria’s Secret runway, becoming a Pink contract model in 2008 and a full‑fledged Angel in 2009. Eleven Victoria’s Secret Fashion Shows later—including the rare honor of opening back‑to‑back shows in 2014 and 2015—she returned to the catwalk for the brand’s 2024 revival, proof that her laid‑back swagger still electrifies a runway.
Modeling is only one lane of Prinsloo’s creative freeway. In 2021 she and husband Adam Levine co‑founded Calirosa, a rosé‑tinted tequila that marries Mexican craftsmanship with California red‑wine barrel aging. She calls the spirit her “third baby,” a playful nod to both her entrepreneurial streak and her growing household. Away from cameras, Prinsloo channels energy into wildlife conservation at home in Namibia and helped produce Letters to Haiti, a 2011 documentary that raised funds and awareness after the devastating earthquake.
Before Fame
Prinsloo grew up an only child, speaking Afrikaans at home with her preacher father, Boet, and her mother, Magda, who ran a cozy bed‑and‑breakfast. English came later through school and travel, giving her the easy bilingual charm fans recognize today. School never felt as thrilling as adventure, and midway through grade 9 she traded classroom walls for casting calls. While on holiday in Cape Town, model scout Sarah Doukas spotted the tall, sun‑kissed teenager in the snack aisle, scribbled a phone number on a receipt, and unlocked a new life. By her next birthday Prinsloo was shooting for Vogue Italia and walking for Prada and Chanel—head‑spinning firsts for someone who once imagined a future studying marine biology.
Trivia
- Music‑video regular – Beyond designing runways, she pops up on screens: in The Virgins’ “Rich Girls” and Maroon 5’s “Middle Ground,” where daughters Dusty Rose and Gio Grace share an on‑camera backyard jam with Dad.
- Self‑taught shutterbug – Prinsloo lugs a 35 mm film camera on tour buses and photo sets alike, posting grainy portraits that feel more road‑trip diary than glossy campaign.
- Island time – Friends joke her default speed is “Namibian beach pace.” She can free‑dive, braai like a pro, and once told Teen Vogue her happiest place is barefoot around a campfire in the Namib Desert.
- Rhino guardian – As an ambassador for Save the Rhino Trust, she raises funds for anti‑poaching patrols that protect the critically endangered black rhino roaming her homeland.
- Calirosa exit, legacy intact – In late 2024 the couple sold a majority stake in their tequila venture to Amass Brands, but Prinsloo stays on as taste‑tester‑in‑chief.
Family Life
Prinsloo and Maroon 5 front man Adam Levine swapped vows on July 19, 2014, in Los Cabos, Mexico, with Jonah Hill officiating and a soundtrack supplied by Stevie Nicks. Their family has since grown to five: Dusty Rose (born 2016), Gio Grace (2018), and a baby boy who arrived in January 2023. The couple have chosen to keep their son’s name private for now, a rare retreat from the spotlight in an otherwise open photo diary.
Life together hasn’t been flawless—Levine addressed flirtatious DMs that surfaced in 2022—but the pair weathered the headlines, emerging with a stronger public front. Recent snapshots show Prinsloo cheering through Maroon 5’s 2025 Asia tour, tiny noise‑canceling headphones tucked over their son’s curls while the girls dance side‑stage. At home in Pacific Palisades, weekends drift between swimming lessons, sourdough experiments, and the occasional tequila‑infused taco night.
Associated With
In fashion circles, Prinsloo’s name is often said in the same breath as fellow Southern African Angel—and real‑life best friend—Candice Swanepoel. The two have shared campaigns, holidays, and even matching ribcage tattoos. Her 2024 Victoria’s Secret Dream campaign put her alongside Swanepoel, Taylor Hill, and rising star Devyn Garcia, underscoring her role as mentor to the next class of Angels.
Music fans link her instantly to Levine, but insiders also note her camaraderie with model‑activist Coco Rocha; the duo’s Letters to Haiti initiative remains a template for socially minded creatives. Brands seek her easygoing credibility—whether that’s Tommy Hilfiger tapping her for a surf‑themed shoot or Calvin Klein casting her in an edgy denim campaign.
