About
Ashley Rossi is best known for turning a passion for style and fitness into a thriving online brand. Born on December 14, 1994, in Pennsylvania, the social-media standout built a substantial following on Instagram under @ashleyrossi___, where she often shares fashion inspiration, wellness routines, and snapshots with high-profile friends such as Meghan Trainor, The Weeknd, and Miley Cyrus. Her entrepreneurial streak shows in CURRENT, the clothing label she launched to blend everyday wear with runway attitude, and in her role as creative director of VShred Threads, an active-wear offshoot of the popular VShred fitness platform. Thanks to that mix of influence and initiative, Ashley now enjoys an audience that stretches well into the six-figure range across Instagram and TikTok, making her a go-to voice for people hunting fresh style and workout motivation.
A scroll through her feed reveals more than glossy images. Followers gravitate toward her candid captions, whether she’s laughing about a gym mishap or celebrating a new product drop. Brands appreciate the same authenticity, which has led to partnerships in beauty, nutrition, and travel. Off-camera, she splits her time among Los Angeles, Miami, and New York City, testing designs, meeting suppliers, and squeezing in sunrise workouts on whichever coast she wakes up.
Before Fame
Ashley grew up in a big Italian-American family that ran restaurants in her hometown. Long hours in that busy environment taught her the nuts and bolts of business as well as the value of personal presentation—think rolling silverware before racing off to sketch new outfit ideas on the receipt pad. After high school she headed to college, earning a degree in business administration with a minor in fashion design. The combination proved powerful: finance classes clarified cash flow and inventory, while design studios sharpened her eye for fabric and fit.
During those student years she also discovered social media’s potential. What began as posting dorm-room outfit photos quickly snowballed once friends re-shared her styling tips. By junior year she was landing local modeling gigs, using the paychecks to fund the first run of graphic tees that would evolve into CURRENT. College graduation arrived with a small but loyal customer list and the confidence to chase fashion full-time.
Trivia
- Serial restaurateur: Inspired by her family roots, Ashley has invested in several Italian eateries, often lending her design skills to create airy, minimalist interiors that contrast with the hearty menus.
- Fitness crossover: She originally modeled active-wear samples for VShred before pitching the idea of a dedicated apparel arm. That brainstorm became VShred Threads, now praised for moisture-wicking leggings and inclusive sizing.
- Travel enthusiast: Weekend getaways fuel her creative process; she claims fresh color palettes pop into her head during red-eye flights more often than in the studio.
- Sagittarius spirit: Friends say her December birthday tracks with the sign’s reputation for optimism and wanderlust—traits obvious in her adventurous photo shoots.
- Celebrity cameos: Viral moments include backstage selfies at a Miley Cyrus concert and a playful cooking reel with Meghan Trainor attempting to perfect nonna-approved pasta.
Family Life
Despite a jet-set schedule, Ashley circles back to Pennsylvania whenever she can, crediting her parents and siblings for grounding her. She describes family dinners—no phones allowed—as brainstorming sessions where menu tweaks and marketing ideas flow equally fast. The clan’s entrepreneurial DNA clearly rubbed off, and relatives often appear in her stories taste-testing new protein-pasta recipes.
Romantically, she has been in a long-term relationship with fitness coach and VShred co-founder Vince Sant. The pair first connected at a wellness expo in 2017, bonding over a shared plan to fuse exercise science with fashion. Since then they’ve balanced business and personal life with tropical birthday trips, joint workout videos, and plenty of dog-cameo content. Followers appreciate their no-drama approach, seeing them as proof that entrepreneurial couples can thrive together.
Associated With
- Vince Sant – Beyond being her partner, Vince collaborates on VShred Threads’ performance testing, modeling new releases alongside Ashley in campaign shoots.
- Meghan Trainor – The pop star has shouted out CURRENT on Instagram, praising a custom stage jacket Ashley designed. Their friendship began after a backstage outfit swap turned into a full design consultation.
- The Weeknd – A chance conversation at a fashion week after-party led to a limited-edition hoodie collaboration that sold out in minutes.
- Miley Cyrus – Miley’s support boosted CURRENT’s early visibility when she wore a Rossi denim piece during a TV rehearsal, sparking thousands of new followers overnight.
- Jane Campbell – Fellow fitness model and Instagram influencer; the two often trade shout-outs, amplifying each other’s reach in the wellness space.
