About
Alena Gerber—often called Alena Fritz since her marriage—is a German model, actress, and television presenter born on 20 August 1989 in Ruit, Ostfildern, Baden-Württemberg. After more than a decade on runways and magazine covers, she became a familiar face on sports television, fronting adidas’ UEFA Champions League web show “Gamedayplus.” Her résumé also includes guest roles on popular German series such as Forsthaus Falkenau and lifestyle segments for Germany’s Pro 7 network. Today she splits her time between Germany, Switzerland, and occasional projects in the United States, balancing fashion, TV work, and charitable projects with equal enthusiasm.
Before Fame
Alena’s path into the spotlight began early. Discovered by a Stuttgart-based agency at just thirteen, she entered regional beauty contests where her easy charm stood out as much as her height and green eyes. Those appearances opened doors to advertising campaigns and, before long, small acting jobs on German IPTV channels. She first learned the ropes of live broadcasting while hosting Zurich’s nightlife program usgang.tv, where quick interviews and club reports sharpened her on-camera instincts. A year later, brands started booking her for catalog shoots and runway shows across Europe, setting the stage for bigger assignments like the 2010 Zurich Street Parade, where she served as the face of the event and anchored the six-hour live stream.
Trivia
- Animal advocate: Since 2013, Alena has spoken out for animal welfare group PETA, lending her platform—and often her social feeds—to campaigns encouraging adoption and cruelty-free fashion choices.
- Dexter the dog: Off camera, she dotes on her Hungarian Vizsla named Dexter, who regularly appears in her holiday photos and charity runs.
- Hobbies with horsepower: Ballet may shape her posture, but she equally enjoys motorcycling, saying that long rides through the Bavarian Alps clear her mind better than any spa day.
- Plant-powered chef: A dedicated foodie, Alena experiments with vegan takes on traditional Swabian dishes, sharing simple recipes with fans.
- Height advantage: Standing around 178 cm (5 ft 10 in), she credits her stature for helping her land early runway bookings yet jokes that it also makes borrowing friends’ jackets nearly impossible.
Family Life
Alena married former Werder Bremen football captain—and now club executive—Clemens Fritz in a private ceremony before the birth of their daughter in 2017. With two demanding careers, the couple relies on shared calendars and “non-negotiable Sunday breakfasts” to stay connected. Alena handles most creative tasks at home—planning vegan menus and family photo books—while Clemens manages the more structured chores, from budgeting to school paperwork. Their daughter loves gymnastics more than football, but she never turns down a chance to join Dad on the pitch after matches. Annual escapes, often to the Greek islands or the Maldives, allow the trio (plus Dexter) to unplug. Alena says those trips remind her that simple joys—sandcastles, sunset walks, no Wi-Fi—matter as much as any TV gig.
Associated With
- adidas & UEFA: As host of Gamedayplus, Alena has interviewed a long roster of Champions League stars and collaborated with the brand’s social media team on behind-the-scenes content.
- Pro 7 colleagues: On the entertainment show taff, she shares screen time with presenters such as Annemarie Carpendale, learning fast-paced studio work alongside seasoned anchors.
- Sidney Hoffmann: Both she and the automotive expert have presented segments for German network DMAX, crossing paths at promotional events.
- PETA Europe: Campaign shoots often pair her with fellow advocates like Swiss model Ronja Furrer, amplifying messages about ethical fashion.
- Street Parade partners: During her stint as parade ambassador she worked alongside music producer Al Walser and DJ David Guetta’s production crew, helping stream the electronic-music spectacle to millions.
