About
Viktoria “Viki” Odintcova is the kind of model who turns a smartphone screen into a mini‑adventure. Born on 15 November 1993 in Saint Petersburg (some sources say she spent her earliest years in Solikamsk, Perm region), she first caught the world’s eye on Instagram, where she now chats with more than five million followers about fashion, travel and wellness. She belongs to the MAVRIN Models roster and has posed for global lifestyle brands as well as glossy titles such as Playboy Russia.
What really pushed her name into headlines, though, was her taste for dramatic visuals. A 2017 rooftop session in Dubai—astonishing, dangerous and widely shared—cemented her reputation as a thrill‑seeking creative rather than “just” another swim‑wear model. That single series of images turned Odintcova into a talking point on mainstream news sites and morning shows far outside the usual fashion circles.
Today she balances that daring reputation with a softer online persona, mixing high‑energy sports like wake‑boarding with quiet moments in cafés and candid reflections on self‑care. Off‑line, she partners with Russian animal‑rescue charities and has auctioned signed prints to raise money for shelters, underscoring that the risk‑taker also has a philanthropic streak.
Before Fame
Odintcova says her brothers were the first to nudge her toward a runway. Growing up, they would joke that she should be in magazines because strangers constantly complimented her style. At seventeen, one of those brothers escorted her to a small modelling agency in Saint Petersburg; she left the casting with a test shoot on the calendar and a brand‑new modelling card in hand.
Even while booking shoots, she enrolled at Saint Petersburg University of Management and Economics to study marketing. Classes in consumer psychology and brand storytelling later proved priceless when she started curating her own social‑media strategy. During this period she also experimented with short lifestyle blogs, learning basic photo‑editing skills that would become invaluable once Instagram launched.
After university she signed a full contract with photographer‑agent Alexander Mavrin, whose MAVRIN Models label specialises in high‑contrast, sun‑lit imagery that performs well online. The partnership opened doors to catalogue work in Turkey, editorial spreads in Germany and her first commercial swim‑wear campaign in Bali.
Trivia
- The skyscraper stunt. In February 2017 Odintcova dangled backward from the 73‑storey ledge of Dubai’s 1 000‑foot Cayan Tower, held only by her partner’s hand and no safety gear. Dubai authorities briefly considered legal action, and global outlets debated whether the shot was art or reckless publicity. The video topped ten million views within a week.
- Magazine milestone. She graced the June 2015 cover of Playboy Russia, calling it a “bucket‑list moment” in an interview afterwards.
- Fitness routine. Fans ask about her workouts almost as often as her outfits. Odintcova credits Pilates, Muay Thai sessions and daily stretching for her shape, and she rarely travels without resistance bands in her luggage.
- Digital double. Because impersonator pages kept popping up, she opened a secondary verified account (@vi_odintcova) dedicated to travel diaries and out‑takes.
- DM spotlight. The model once revealed that Portuguese football legend Cristiano Ronaldo slid into her messages—and that she politely deleted the chat. The confession made international headlines and sparked memes about “sliding into the wrong inbox.”
Family Life
Odintcova is the youngest of three siblings; her two older brothers still live in Russia and sometimes appear in her Stories when the family gathers for dinner. Although she shares everyday moments freely online, she guards her parents’ privacy, mentioning only that her mother worked in education and her father in construction.
A self‑confessed travel addict, she splits her time between an apartment in Moscow and extended work trips to fashion hubs such as Dubai, Milan and Bali. When deadlines allow, she flies relatives out to join her, joking that it’s the simplest cure for homesickness.
Associated With
Much of Odintcova’s career grew alongside photographer Alexander Mavrin, whose signature sun‑drenched style defines many of her most‑liked posts. The duo first collaborated on lookbooks for Russian beach‑wear start‑ups, and their creative chemistry soon made her one of MAVRIN’s marquee faces.
Beyond fashion, she has crossed paths with several elite athletes. In interviews she said she enjoyed a brief romantic chapter with seven‑time Formula One champion Lewis Hamilton after his split from Nicole Scherzinger, and that she has occasionally messaged football superstar Neymar Jr. about upcoming matches. She adds that both friendships have settled into a low‑key, supportive dynamic.
