About
Alix Ashley Earle, born on December 16, 2000, in Monmouth County, New Jersey, has turned candid “Get Ready With Me” TikTok clips into a full-scale personal brand. While studying marketing at the University of Miami, she began posting beauty and college-life videos in early 2020. Her unfiltered chat—especially about severe acne—struck a chord, and by 2025 she’s sitting on an audience of more than seven million TikTok followers and another multimillion-strong crowd across Instagram and YouTube. Brands have taken notice: she’s fronted campaigns for Amazon, L’Oréal, and a Super Bowl spot, and was named to Forbes 30 Under 30 in social media. Her next chapter blends influence with ownership—equity deals in Poppi prebiotic soda and a fresh investment in SipMargs canned cocktails show she’s steering her fame toward long-term business stakes.
Before Fame
Alix and her younger sister Ashtin grew up along the Jersey Shore. Their parents, construction executive Thomas “TJ” Earle and Alisa Maniaci, divorced in 2013; their father later married Ashley Dupré, adding three half-siblings to the mix. Alix attended Red Bank Catholic High School, played varsity sports, and stacked summer jobs ranging from hostess shifts to helping at her dad’s office. When she arrived at the University of Miami in 2019, she planned a traditional corporate career and even held a public-relations internship. Then the pandemic rattled college life—and gave her downtime to tinker with TikTok. Early posts of trash-bag “party dresses” were playful, but the 2022 acne-reveal video changed everything, rocketing her follower count by the millions and convincing her that honesty sells better than perfection.
Trivia
- Scholarship giver: After graduating in May 2023, she endowed the Alix Earle Scholarship at Miami Herbert Business School, backing future marketing majors.
- The “Alix Earle effect”: Products she casually shows—lip oils, jeans, or a Trader Joe’s salad dressing—regularly sell out within hours. Analysts now track her haul videos the way day traders watch earnings calls.
- Podcast host: Her audio diary, Hot Mess with Alix Earle, launched on September 21, 2023, pulling six-figure listeners per episode before a 2025 reboot was teased.
- Investor at 24: In March 2025 she joined a $3 million funding round for SipMargs, guiding flavor drops and social strategy.
- Sports Illustrated debut: She appeared in the 2025 Sports Illustrated Swimsuit Issue, posing in a crocheted bikini shot on Mexico’s Riviera Nayarit.
- Reality-TV ready: ABC announced her as a contestant for Dancing With the Stars Season 34, premiering this fall.
Family Life
Alix speaks openly about the challenges and perks of a blended household. On the “Hot Mess” podcast, she and Ashtin recalled the rocky years after their parents’ split, including pranks directed at their future stepmom; today, they call Ashley Dupré a loving bonus parent. The Earle siblings—Ashtin, Izabel, Penelope, and little Thomas—regularly pop up in vacation vlogs and college visit clips, cementing the channel’s “big-sister” vibe. Holidays are spent bouncing between Miami, the Jersey Shore, and Aspen ski trips, and Alix tries to keep deeper family conversations private even as she shares the highlight reel.
Romantically, her most public relationship was with MLB utility player Tyler Wade from mid-2022 to December 2022; break-up chats became part of her growth arc as followers watched her navigate post-college dating. As of spring 2025 she’s hinted at a new—but still unnamed—partner in a handful of GRWM voice-overs.
Associated With
- Sister & co-creator: Ashtin Earle, a Tulane University student, often guest-stars in brand trips and sibling Q&As.
- Stepmom in the spotlight: Former Eliot Spitzer scandal figure Ashley Dupré, now Ashley Earle, appears in family TikToks about “second-wife dinners” and beach days on the Mantoloking dunes.
- Brand partners:
- Poppi: Chief marketing officer Andy Judd calls her their “biggest partner,” crediting her with a Super Bowl surge in sales.
- SipMargs: Beyond money, she co-develops social concepts and taste-tests new flavors.
- Influencer circle: Regular Coachella cameos place her alongside Hailey Bieber and the Jenner sisters—clips of road-trip glam and backstage passes keep cross-pollinating fan bases.
- Entertainment ties: DWTS producers have teased her chemistry with returning host Julianne Hough and the possibility of routines that nod to her viral dance-floor college videos.
